We started to select and skillfully use branded products to both promote our products and to earn some more money. A big secret to marketing is to sell a product line, and then sell a supplemental line of products that may only be related to the original product by the fact of the logo that is printed on them. For example, if you know someone who rides motorcycles. They probably have clothing and all kinds of other products with the logo of the manufacturer of their bike printed on them. Those other products have nothing to do with the function or usability of the motorcycle, but the customers buy those products to show off what they own or like.
We started making a new type of wind instrument based on the aboriginal didgeridoo.